products & inspo

Personalized Socks

Feet-Shaped Socks custom made for your feet-shaped feet. Customize them to your shoe size, your favorite colors and text.

Nationals gray white and royal best life socks
Standards royal and white pup daddy socks
Altas royal gray socks
Nationals black gray white left right socks


Keep warm. Stay anonymous. Be bold.

Xoxo royal gray red balaclava
Eyemask gray pink balaclava
Stripe navy yellow red balaclava
Xoxo white pink teal balaclava

Crazy Soft Beanies

Each beanie is made from double-thick Merino wool to keep you nice and cozy this winter. Think of it like a snuggle for your brain.

20205 front
13976 front
13892 front
14344 front

Perfect-Fitting Neckties

Made in the perfect length for your height. 3D knit in your favorite colors. It’s sure to be a favorite.

Jdxtf gray yellow knit tie
Best man navy red knit tie

Knotorious B.O.W.

Designed for wonder women who nevertheless persist.

10214 front
13973 front
13976 front
10008 front

The Perfect Sweater

Made in one size: yours. Made-to-order. On-demand. Bespoke. Whatever you want to call it - these soft, durable Merino wool sweaters just straight-up fit better than any you have ever owned.

10008 front
10214 front

Gift Cards

You need gift cards? We've got your gift cards. Digital codes for all the folks on your list to customize great SAME BUT DIFFERENT goodies.


Remind your future self about SAME BUT DIFFERENT and get $5 off for the effort.